Descente cares about your penis (sorry, I mean your Penis)

I'm probably not the only one keeping one eye on my email and another on the Live Reports from the Tour of California, via Cyclingnews.com. So today - just now, in fact - I saw a couple of ads on the site framing the live updates that deserve a little recognition. Here's the page with the ads (click to enlarge - the ads are on top and the left hand side):

Clicking through the ads takes you to a site called "Dr. Frank Speak" and featuring a medical-looking fellow, presumably named Dr. Frank Speak. He tells us, in plain English (though I can't help imagine that it's with a German accent), "Chronic microtraumitization wreaks havoc on the penis, scrotum, labia and anus. While bike fit and cycling dynamics play an important role in the overall comfort of your cycling experience, your bike shorts provide the first line of defense against a numb penis or sore labia." Then the site links to men's shorts and women's shorts.

Love the ad, love the concept, love that it got through to my attention not by blinking wildly, promising me a huge discount or by following the tried and true Wrench Science formula - but by, well, speaking frankly. I only wish there were more of a microsite with some actual science behind the claims (I'm serious - to me, arcane and specific knowledge is power) instead of just a jump page. Dr. Frank Speak should have his own articles on the site, podcasts, some educational videos (remember "Your Testicles and You" from Johnny Dangerously?), interviews with pro riders about their penis protection secrets - the possibilities are endless.

He should NOT, however, have a user-submitted photo gallery.