"The bike is like a beautiful woman, to be appreciated every day."
It sounds even better in Italian, when Paolo Bettini says it, in the new promo video on this new mini site by Specialized, who scored a major coup whe the Quick Step team signed on to ride their bikes this year.
You ever hear someone describe what it feels like to be in love, to have found a partner? Invariably the definition is nebulous and imprecise, but if you've actually felt it you can understand with perfect clarity. If you can't see into a lover's definition of love, you haven't been there yourself yet. For me, my fiancee's definition hit closest to home when she said she believed that a partnership is "a home for the soul, and a place for dialogue."
So Paolo says, "The bike is like a beautiful woman, to be appreciated every day," and you either get it or you don't. And if you do, it's because you know what it's like to have a partner in your bike - one you can count on, that (I'll stop short of saying 'who') inspires you, that enables you to be more of the You you want to be. Because I believe a bike should do that - it should make you feel lucky every day to have found it.
If you don't get it, you don't have the right bike.